Digital marketing activities must include all of the following except:
Search Engine Optimization (SEO): SEO involves optimizing your website and its content to improve its visibility in search engine results pages (SERPs) organically. It aims to increase organic traffic to your website by improving its search engine ranking.
Social Media Marketing (SMM): SMM involves utilizing social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to promote your brand, engage with your audience, and drive traffic to your website.
Content Marketing: Content marketing focuses on creating and distributing valuable and relevant content to attract and engage your target audience. It includes blog posts, articles, videos, infographics, and more to educate, entertain, and provide value to your audience.
Email Marketing: Email marketing involves sending targeted emails to your subscribers or customers to promote your products or services, nurture leads, build customer loyalty, and drive conversions. It is an effective way to communicate directly with your audience.
Pay-Per-Click Advertising (PPC): PPC advertising involves placing targeted ads on search engines or other platforms and paying a fee when users click on your ads. It offers a quick and effective way to drive traffic to your website and generate leads or sales.
Influencer Marketing: Influencer marketing involves collaborating with influential individuals or personalities in your industry or niche to promote your brand or products to their audience. It leverages the credibility and reach of influencers to increase brand awareness and drive conversions.
Mobile Marketing: Mobile marketing focuses on reaching and engaging users on mobile devices, such as smartphones and tablets. It includes strategies like mobile advertising, mobile-optimized websites, mobile apps, and SMS marketing.
Traditional Advertising: Traditional advertising refers to non-digital marketing channels, such as TV, radio, print media (newspapers, magazines), billboards, and direct mail. This is the exception, as the question asks for activities that do not belong in digital marketing.
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